The energy of Abu Collection transcends borders, and our family extends well beyond our design studios. We are deeply honored to be represented by a curated collective of world-renowned brand ambassadors—a vibrant tapestry of visionary artists, influential thought leaders, healers, and lifestyle pioneers who embody the powerful and protective essence of Abu Obsidian in their unique lives and work.

These extraordinary individuals are not just representatives; they are our creative partners and the living embodiment of our philosophy. They weave our masterfully crafted Obsidian talismans into their art, daily practices, and global platforms, showcasing the versatile power of our stones—from the red carpet to the art gallery, the yoga studio to the executive boardroom.

Each ambassador brings a unique cultural perspective and audience, helping to weave the narrative of Abu’s protective alchemy into the fabric of global culture. They serve as the human connection to our stone, demonstrating how the ancient power of Obsidian remains not only relevant but essential for modern living.

Discover their stories, their art, and how they harness Abu Collection to protect and amplify their energy. Through them, witness the many lives an Abu talisman can empower.

Meet the collective. Find your inspiration.